How to Make Money with Google Blogger?

I’m a big fan of creating multiple sources of income. In today’s world, I almost feel like it’s a must. Putting all your eggs into one basket is like relying on the lottery numbers to come up. Chances of success are both rare and slim.

I get a lot of writers asking me how could they make money from their craft. While there’s no ‘one size fits all’ guide; solely because every writer is at a different stage in their journey, there is however this one piece of advice I share like sugar candy.

Get a blog on Google blogger.

Why Blogger?

There are many reasons why ‘Blogger’ and we’ll explore them all, but you must know that there is a science to making money from Blogger or any platform for that matter.

Let’s explore some of the secrets together. But first…

Why do you need a blog on Google blogger?

• It’s free
• It’s been around for 20 + years
• It’s super easy to set up
• It’s owned by Google, get the SEO right and you’re in for a treat
• Make money from day 1
• Opportunities to monetize your blog in many ways

The Pros

• It’s completely free
• Super easy to set up
• You get your own Blogspot domain
• Customizable to a certain degree
• It’s safe — comes with an SSL certificate — hosted on Google’s server

The Cons

• You can only share up to 100 blog posts per account (but don’t ya worry)
• There is a real formula with essential ingredients to creating a successful blog that makes you $$$$ a month

The formula to success — the vital ingredients

Let’s explore step by step what it actually takes to make money on Blogger dot com.

• Step 1 — Set up an account with Google if you haven’t already and sign up to blogger.com

• Step 2 — Choose a blog name
• Step 3 — Create a URL for your blog
• Step 4 — Confirm Set Up
• Step 5— Customize your blog

• Step 6— Set up AdSense in Earnings
• Step 7— Get ready to earn money

Ingredient No1: A PROFITABLE NICHE

What better way to find a profitable niche than performing a ‘keyword’ search?

We passion-driven writers share one big mistake — we write mindlessly not zooming in and connecting the dots. But you get this right, and your money is almost guaranteed.

Let me explain.

Say you’re passionate about ‘mindfulness’. You write all kinds of posts only to make pennies from your heart-felt stories. But here’s the trick. How about if I told you that there is a very good way to predict how your article will perform?

And here’s how you do it:

You start using a keyword search tool like WordStream.

There are lots of free and paid keyword search tools out there, but this one does the job just fine. Look how many people are also eager to learn about my passion, ‘mindfulness’.

There are 165,000 monthly searches in the US alone.

Important tip! Check out the other keywords related to, in our case, ‘mindfulness’ to include them in your articles.

These keywords will also help you get discovered and establish good SEO. Without great SEO, you’re masterpiece will only disappear into the abyss with the other tens of thousands of blog posts leaving you with $0 earnings.

I don’t know about you, but I like to be very intentional with my words and actions. Therefore once I pick one profitable niche that aligns with my interests and values, I repeat the process to double down on my earnings, by finding another profitable niche.

Ingredient No2: A SECOND PROFITABLE NICHE

Because we are complex human beings, often sharing interests in more than one topic, here’s your chance to utilize your thirst for knowledge.

Pick a second niche that you love writing about.

Look at this example here for the word ‘cycling’.

There are over 1.2 million monthly searches for a related word, ‘electric bike’ in the US alone. Now if this doesn’t give you goosebumps, I don’t know what will.

Is this a goldmine? Have you just found the treasure chest at the end of the rainbow? It remains to be seen, but one thing’s for sure — you write about this topic, get all the ingredients right — and you’re in for a nice surprise my friend.

Ingredient No3 — GETTING YOUR HEADLINES RIGHT

It’s vital that you learn to write good headlines. But you don’t have to tackle it on your own. I’ve written many in-depth articles about how to get this one right, but today, I want to give you a different rundown on headlines.

• Write headlines that rank well on SEO
• Use a tool like HeadlineStudio to help you with this
• Use long-tail keywords (phrases with more words in)
• Analyze your competition
• Use ‘power words’ and ‘emotion words’ in balance. This headline tool will help you elaborate on this.
• Now, the most important step: The correct use of your keyword in your headline — subheading — and first paragraph!

Ingredient No4 — GETTING TO GRIPS WITH SEO

Boring! I know. But getting your posts SEO-proof, trust me, is second best to find the gold treasure chest at the end of the rainbow.

In the past article, I explain why and how to write with SEO in mind. But today, I want to introduce you to some more tools that can alongside the ones I share, could greatly accelerate your progress.

The use of AI SEO Tools

Let’s get something straight first — Using AI to write your articles when posting on Blogger is a NO!NO! (or posting anywhere on the internet)

I would also just like to say that letting AI write for you doesn’t make you a writer. 😉

But, there is a way to leverage this evil creation and turn it into a great little helper without hurting anyone’s feelings and taking jobs away from the masses.

Google announced another update to ranking in searches and what it means to everyday bloggers like you and me. But the message is still the same; sharing quality content and emphasizing writing from humans to humans. And yet, I am here to introduce you to the ‘enemy’ to help you stand a chance.

This is not a magic fix, and you still need to be the captain of this ship making the correct decisions, otherwise, your project will likely sink — but these tools could help you greatly.

Remember:

“With great power, comes great responsibility.”

These are some paid SEO tools where you can insert your written articles and the tool will analyze them for you, making suggestions to rank higher. You mustn’t forget that you can’t trust the bot’s judgment — you must use your own discernment when using AI.

• SurferSEO — cost: starts from $89 to over $249 per month. This one can seem a bit pricy but it could help you if you: 1. don’t know much about SEO and really want to get ahead. 2. if you are ready to take your writing game to the next level.
• Semrush — cost: starts from $129 per month. Semrush is an advanced AI tool that will only really work if you know your stuff already. I know of many enthusiastic writers out there who foolishly jump on these opportunities only to fail miserably.
• Scalenut — cost: $39 per month. Scalenut is by far the cheapest out of all the AI-powered content tools. It does offer a free trial, so if you’re interested, why not give it a go for free?
• Google Search Console & Google Analytics — free tool

You must remember when using these AI tools that Google’s algorithm outsources posts and will detect AI. You must inject the human into your work, otherwise, you might as well not bother.

While these tools are expensive, using them for a short time, say a month, can help you start on the right foot.

Do I recommend them? The truth is that I do. The lack of SEO knowledge and the complexity of SEO is far beyond what most everyday writers want to worry about.

But SEO is crucial if you want to succeed. And this brings me to my next ingredient.

Ingredient No5 — Monetizing Your Google Blogger

There are several ways to start earning money from your Blogger since the first day.

Here are some of the best ways to do that in no particular order:

• Google AdSense
• Affiliate Marketing (remember the electric bike example from earlier?)
• Sponsored posts — you are very unlikely to get these unless you master SEO. Every sponsor wants their product seen. They are paying you to help them get exposure. SEO is crucial.
• Sell your own digital products
• Email Marketing — build your email list from day 1. Start thinking long-term.
• Sell premium content — you can create members-only content on blogger.com

Ingredient No6 — Getting eyeballs on your new blog

Following the previous steps will get you ahead of 99% of writers on Blogger. But there is one extra little nugget I’d like to share with you that will help you get the views, allowing the peanuts that AdSense pays per ad view amount to $$$$’s in your bank account.

Using Pinterest to drive traffic.

Very few writers are aware that Pinterest is a search engine just like Google. It’s a visual search engine that is often responsible for over 75% of traffic to your blog.

The key to Pinterest is:

• set up a business account
• start creating 5–10 visually appealing idea pins a day and link them to your new blog
• Use Canva to help you create your pins
• Repeat the process consistently

So here we are. What is stopping you from adding an extra income stream to your repertoire?

Implementing the above tips can help you not only succeed on Blogger.com but in writing in general.

As more and more people take up writing as a second stream of income, and with the battle with AI, the competition is high. But it doesn’t mean you can’t stand out. It just means that you have to plan better and might need to make use of the tools available to you in order to succeed.

Happy blogging.

I’d love to know — have you tried blogger.com or any of the tools I mentioned above? What are your thoughts?